The Challenge
Delta 365 needed to drive growth in niche sectors, expanding beyond its organic nursery market into care homes, but prior strategies struggled to deliver the required traction.
The Solution
ABM Stars implemented a coordinated multi-channel campaign, tailored to pinpoint and engage decision-makers in the nursery and care home sectors.
The Results
Within seven months, Delta 365 secured four new clients, £720,000 in contracted revenue, and established a strong pipeline for further expansion as clients grew.
Next Steps
Delta 365 will leverage insights and ongoing campaign iterations to maximise client value and capture additional opportunities through expansion and acquisitions data.
Breaking into Niche Sectors with Sustainable Growth
Delta 365 set out to build upon its proven success with nurseries, aiming to penetrate the adjacent care home sector—both markets requiring precise targeting of decision-makers. Prior approaches using email, events, LinkedIn, and telemarketing fell short of scaling their growth ambitions.
Email Marketing
Initial email marketing campaigns delivered limited engagement, with open and response rates below expectations for generating qualified leads.
Events
Participating in sector-focused events yielded sporadic networking opportunities but failed to drive a consistent pipeline of new prospects.
LinkedIn Approaches
Outreach on LinkedIn provided some connections but struggled to convert target contacts into actionable conversations or sales opportunities.
Telemarketing
Direct telemarketing resulted in low contact rates and few appointments, limiting the ability to engage decision-makers at scale.
The Solution: ABM Stars’ Multi-Channel Approach
ABM Stars provided a tailored, multi-channel lead generation solution designed specifically for MSPs like Online support. Their approach focused on creating eye-catching, personalized outreach campaigns that seamlessly integrated various communication channels
1
Targeted Prospect List
Created a database of perfect prospects based on geography, sector, and size. Enriched data with postal addresses, decision-maker emails, and personalization insights
2
Multi-Channel Outreach Strategy
Combined direct mail, email, LinkedIn, and telemarketing for maximum impact and reach.
3
Channel Optimization
Utilized Direct Dial-In numbers, enhanced email infrastructure, designed appealing direct mail, crafted compelling copy, and managed data flow to prevent over-targeting.
The Results: Transformative Outcomes
The implementation of ABM Stars’ approach delivered exceptional results for Delta 365, demonstrating the
power of a well-executed, multi-channel lead generation strategy.
4
4 Deals Won
Delta 365 secured four new managed service and telecoms clients in the first seven months.
£720k
New Contracted Revenue
Contracted revenue from new managed service deals reached £720,000, accelerating revenue growth.
Rising
Upsell Potential
Future contract values are set to rise as clients expand by adding more sites and acquisitions.
These impressive metrics showcase the effectiveness of ABM Stars’ targeted approach in not only generating leads but also converting them into substantial revenue growth for Delta 365.
The Future: Sustained Growth and Focus
With the implementation of ABM Stars’ predictable and evergreen lead generation model, Delta 365 is now
positioned for continued success and growth in the competitive IT services market.
Seamless Client Acquisition
The established lead generation process allows Delta 365 to consistently attract new clients that fit their ideal profile. This steady influx of quality leads ensures a robust pipeline for business growth.
Enhanced Service Delivery
By alleviating the pressure of lead generation, Delta 365 can now dedicate more energy and resources to delivering exceptional service to their loyal client base. This focus on service excellence helps maintain long-term relationships and maximize client lifetime value
Why Choose ABM Stars: A Comprehensive
Solution
ABM Stars offers a holistic lead generation package that sets them apart in the market. Their approach combines
personal touches with strategic outreach to maximize engagement and results
Personalized Gifts
Thoughtful, targeted gifts that resonate with
prospects and create
memorable impressions.
Handwritten Mail
Personal, authentic
communication that
stands out in a digital
world.
Telemarketing Calls
Strategic, well-timed calls to engage decision-
makers directly.
Digital Outreach
Timely LinkedIn messages and emails to maintain consistent touchpoints.
All activities are meticulously tracked via the Target Flow platform, providing complete visibility into campaign
performance. This comprehensive approach, combined with transparent reporting, makes ABM Stars an ideal
partner for MSPs looking to transform their lead generation efforts and drive substantial business growth.