Free · built live · about a minute
We win B2B clients with
account-based campaigns.
Watch us build yours.
Post, email, LinkedIn and calling, all pointed at a named list of companies worth winning. Type your website or LinkedIn page below and we'll build your campaign in front of you - your target market, real prospects near you, and the actual pieces we'd send them.
£29.337m lifetime revenue generated for our clients
We won't ask for your email to get to the good stuff - we hate it when websites do that. You'll get a campaign plan you can keep as a PDF.
- Real UK companies, live data
- Yours to keep, free
UK B2B lead generation, shown instead of told
ABM Stars is an account-based lead generation and appointment setting service for UK B2B companies - with a specialism in MSPs and IT service providers over £1m. We build named lists of the companies you actually want to win, run direct mail, email, LinkedIn and telemarketing at the decision-makers inside them as one orchestrated campaign, and book the appointments straight into your calendar. Our pricing starts at £2,000 per month.
The preview above is not a demo video - it is our real pipeline, pointed at your business for about a minute. Free, no email address required, yours to keep as a PDF.
How a campaign works
Data
Your target market built from live UK company data - sized, filtered to your sectors and the 11-200 employee band, with named decision-makers found and verified per company.
Multi-channel campaigns
Direct mail that gets opened, email sequences, LinkedIn touches and professional telemarketing - orchestrated as one campaign, not four separate tools. Engagement typically starts about 14 days into month two.
Engagement to appointments
Even 'unexciting' industries see 25%+ engagement and a 2-4% overall appointment rate. Positive replies that say 'not yet' become Future Positives - around 24% turn into appointments within 12 months.
£29.337m lifetime revenue generated for our clients
Working with Entrust IT Group, F1 Group, Bluespires, Auxilium, London Systems, Focus IT and more.
Read the success stories or book a call with Diyar, our co-founder - he runs every first conversation himself.
Common questions
How much does it cost?
Our pricing starts at £2,000 per month. Campaigns run month by month - no long-term lock-in.
What are your contractual terms?
Month by month, with notice at any time. No long-term lock-in.
How quickly will we get appointments?
Campaigns start in month 2 - direct mail gets printed, delivered and followed up. Expect engagement approximately 14 days into month 2. Engagement turning into appointments depends on the strength of your proposition, but even hard industries see 25%+ engagement and a 2-4% overall appointment rate.
Will this work for any B2B business?
No. If the lifetime value of your product or service is under £30,000, this is not for you - the maths of premium multi-channel outbound to cold audiences only makes sense at lifetime values of £30k and above.
How quickly will we win deals?
That depends on your value proposition and whether you have a seasoned closer on the demos. We help you sharpen the proposition in month 1 - we know what works and what doesn't - but you should have someone experienced closing.
Is the campaign preview really free?
Yes. Type your website above and we build it in front of you - your market, real prospects and the campaign copy. We do not ask for your email address, and you can save the whole thing as a PDF.
Building your preview
brightpathit.co.uk
Live lookups against your website, LinkedIn and Companies House. Nothing lands in your inbox.
One quick check
Here's what we found.
We think this is you and your company details - have a quick look and edit or remove anything inaccurate.
Brightpath IT Ltd
Matching a company to its Companies House record is honestly a bit imprecise when the number isn't on your website. Not sure this is you? Edit it, or remove it and we'll carry on without.
What you sell
Who you should target
Why: no brand recognition outside Berkshire yet - local wins compound. Your case studies are all Thames Valley.
Built live · brightpathit.co.uk
Brightpath IT, here's your first campaign.
Who you are, who to target, five real sample prospects, and a campaign written for the best one. Assembled in about a minute from your website, Companies House and the open web.
btw, the all-important financial bit is at the bottom of this page
01 · Your profile
Who you are, in our words.
Brightpath IT Ltd
Reading
What you sell
Your office
Reading
Map data ©Google
02 · Your target market
Who you should be talking to.
1,834
UK companies match this profile right now.
The market
Why this market
03 · Who we target
The companies we'd go after - and the people inside them.
Company profile
1,834companies match right now
Person profile
Primary - almost always
Secondary - depends on what you sell and how big they are
(where the role exists in the organisation)
04 · Example targets
SAMPLE DATA - your real target pool is bigger
Five real sample prospects. Imagine them as clients.
A taste, pulled from 5.97 million UK companies, vetted, filtered and ranked by size - your full pool is 1,834.
05 · Easy intel
What we can already see about Denton Logistics
this is just a single example
Without asking anyone. These checks run on every target before we make contact.
Before a campaign we can also dig for things like:
All from public sources - DNS records, the Companies House register, LinkedIn. No contact made, nothing they can see.
06 · Signals
The signals we'd watch for you.
Movement means budget. Each of these fires a play the week it happens.
07 · Cyber attacks near you
Cyber attacks within 50 miles of Reading.
From public incident feeds, last 90 days. Who, when, what type - as the feed reports it.
Every business on your patch has seen these headlines. It's the strongest door-opener an MSP has - and we'd use it carefully.
08 · The campaign
One campaign, written for Mark Denton.
This is one campaign. Clients typically run several at once - post, email, LinkedIn and calling, all working the same list.
Next: the all-important Financial Bit
09 · The Financial Bit
What this campaign could be worth.
Your pipeline, in pounds.
Two questions about your business, then we price this whole campaign with your numbers - live, on this page. Nothing stored, no email asked.
Ready for the Financial Bit?
Based on your average current client size and including extras like project work.
How long a won client typically stays.
Pool
your target market
1,834
companies match your market
Value
-
Engaged
28% of pool
514
phone conversation, LinkedIn message, or email reply
Engagement metric, not pipeline
-
Future positive
1.5% - our real-world benchmark
28
a named "come back to me"
Weighted value
£282,240
Appointment
1.5% - our real-world benchmark
28
immediate appointments, booked straight away
Weighted value
£1,176,000
Won
15% of appointments
4
new clients - immediate wins only, more follow from Future Positives
Value
£1,120,000
How the numbers move: 28 in every 100 companies engage - a phone conversation, a LinkedIn message, or an email reply. Impressive, and true, but engagement on its own isn't pipeline, so we value it at nothing. 1.5% become future positives - a named person saying "come back to me", with a date. They're not dead weight: 24% of them turn into appointments within 12 months. Another 1.5% book immediate appointments. And 15% of all appointments become won deals. We round to whole companies at every stage - you can't meet half a business. The Won column shows whole deals; the total prices the appointment path at the exact win rate, so the two can differ by a rounding whisker. And we never count a deal twice: won is the appointment column realised, so the total below adds the immediate-appointment path and the future-positive path, nothing else.
Your assumptions
Change these numbers and the pipeline above will instantly update.
ABM Stars real-world benchmarks, fixed: 28% engaged · 1.5% future positive · 1.5% appointment · 24% FP-to-appointment.
Total potential value of this campaign
£1.46m
= immediate appointments (weighted) + Future Positives that convert over 12 months
Immediate appointments plus future positives, at your numbers. Deal value: £280,000 over the client lifetime. Rounded, and never double-counted.
Take these numbers to your team
Your campaign, the financials and the assumptions behind them - one branded PDF.
Do this next
Like those numbers? Here's what to do next.
Book a call with our Founder Diyar
Co-founder, ABM Stars
If you are interested in working with us, book a call here - you'll get straight to our co-founder Diyar.
OR Ask Claudia
Our AI - labelled honestly, surprisingly good
If you don't want to book an official chat but have questions, ask Claudia. She's an intelligent AI who will be able to answer most of your questions.
Ask ClaudiaText or voice - no sales call
ClaudiaAI - answers in seconds, no sales call
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