The Challenge
London Systems faced limited growth due to poor SEO performance and ineffective outbound strategies such as cold calling, referrals, and mass emailing.
The Solution
ABM Stars implemented a targeted, multi-channel account-based marketing approach replacing legacy strategies with personalized outreach and digital campaigns.
The Results
London Systems secured 8 new high-value clients, built a recurring £60k annual support revenue stream, and generated additional project income.
Next Steps
The company plans to further scale the ABM program and expand its high-value client base with continued support from ABM Stars.
SEO Struggles: Minimal Returns on Significant Investments
London Systems had invested heavily in SEO and various outbound marketing strategies but saw little improvement in web visibility or qualified lead generation.
Telemarketing Issues
Cold calling campaigns delivered poor connection rates and minimal conversions, leaving the sales pipeline under-nourished.
Referral Dependence
With growth relying primarily on word-of-mouth, new client acquisition was unpredictable and could not scale efficiently.
Email Limitations
Mass email campaigns failed to engage prospects, suffering from low open rates and even lower responses.
The Solution: ABM Stars’ Multi-Channel Approach
ABM Stars provided a tailored, multi-channel lead generation solution designed specifically for MSPs like Online support. Their approach focused on creating eye-catching, personalized outreach campaigns that seamlessly integrated various communication channels
1
Targeted Prospect List
Created a database of perfect prospects based on geography, sector, and size. Enriched data with postal addresses, decision-maker emails, and personalization insights
2
Multi-Channel Outreach Strategy
Combined direct mail, email, LinkedIn, and telemarketing for maximum impact and reach.
3
Channel Optimization
Utilized Direct Dial-In numbers, enhanced email infrastructure, designed appealing direct mail, crafted compelling copy, and managed data flow to prevent over-targeting.
The Results: Transformative Outcomes
The implementation of ABM Stars’ approach delivered exceptional results for London Systems, demonstrating the
power of a well-executed, multi-channel lead generation strategy.
8
New Clients
Targeted ABM outreach resulted in the acquisition of eight significant new accounts.
£60K
Annual Support Revenue
Recurring annual income was secured through managed support contracts.
Additional Revenue
Ongoing Upsell Revenue
London Systems benefits from continued income through implementation services and software licensing with these new clients.
These impressive metrics showcase the effectiveness of ABM Stars’ targeted approach in not only generating leads but also converting them into substantial revenue growth for London Systems.
The Future: Sustained Growth and Focus
With the implementation of ABM Stars’ predictable and evergreen lead generation model, London Systems is now
positioned for continued success and growth in the competitive IT services market.
Seamless Client Acquisition
The established lead generation process allows London Systems to consistently attract new clients that fit their ideal profile. This steady influx of quality leads ensures a robust pipeline for business growth.
Enhanced Service Delivery
By alleviating the pressure of lead generation, London Systems can now dedicate more energy and resources to delivering exceptional service to their loyal client base. This focus on service excellence helps maintain long-term relationships and maximize client lifetime value
Why Choose ABM Stars: A Comprehensive
Solution
ABM Stars offers a holistic lead generation package that sets them apart in the market. Their approach combines
personal touches with strategic outreach to maximize engagement and results
Personalized Gifts
Thoughtful, targeted gifts that resonate with
prospects and create
memorable impressions.
Handwritten Mail
Personal, authentic
communication that
stands out in a digital
world.
Telemarketing Calls
Strategic, well-timed calls to engage decision-
makers directly.
Digital Outreach
Timely LinkedIn messages and emails to maintain consistent touchpoints.
All activities are meticulously tracked via the Target Flow platform, providing complete visibility into campaign
performance. This comprehensive approach, combined with transparent reporting, makes ABM Stars an ideal
partner for MSPs looking to transform their lead generation efforts and drive substantial business growth.