The Challenge
Focus IT struggled to reach high-value clients due to ineffective targeting and limited outreach, restricting growth opportunities in their region.
The Solution
ABM Stars delivered a multi-channel, highly targeted Account-Based Marketing program, combining strategic prospect selection and personalized content with coordinated outreach.
The Results
900 local companies engaged, £138K recurring revenue secured from new clients, and a projected £690K lifetime value, establishing Focus IT as a premier regional provider.
Next Steps
Focus IT will expand ABM-driven outreach strategies and deepen relationships with newly acquired clients to maximize long-term value.
Breaking Through Regional Growth Barriers
Limited reach and ineffective targeting across digital ads, telemarketing, and regional outreach hindered Focus IT’s access to high-value clients, constraining growth potential.
Strategic Prospect Selection
Focus IT targeted 900 high-potential prospects based on a careful assessment of industry, company size, needs, and geographical location, aiming to concentrate resources on ideal opportunities.
Personalised Content Development
Tailored content was created to speak directly to the specific challenges of each segment, highlighting Focus IT’s distinct value proposition and expertise in addressing client needs.
Sequenced Channel Coordination
A coordinated campaign employed direct mail, email, LinkedIn, and phone calls in a timed sequence to maximize engagement rates and ensure consistent, relevant touchpoints.
The Solution: ABM Stars’ Multi-Channel Approach
ABM Stars provided a tailored, multi-channel lead generation solution designed specifically for MSPs like Online support. Their approach focused on creating eye-catching, personalized outreach campaigns that seamlessly integrated various communication channels
1
Targeted Prospect List
Created a database of perfect prospects based on geography, sector, and size. Enriched data with postal addresses, decision-maker emails, and personalization insights
2
Multi-Channel Outreach Strategy
Combined direct mail, email, LinkedIn, and telemarketing for maximum impact and reach.
3
Channel Optimization
Utilized Direct Dial-In numbers, enhanced email infrastructure, designed appealing direct mail, crafted compelling copy, and managed data flow to prevent over-targeting.
The Results: Transformative Outcomes
The implementation of ABM Stars’ approach delivered exceptional results for Focus IT, demonstrating the
power of a well-executed, multi-channel lead generation strategy.
900
High-Value Firms Engaged
900 local, high-potential companies were identified and contacted through a precisely targeted, multi-channel campaign.
£138K
Recurring Revenue Secured
Annual recurring revenue generated from previously unattainable clients, boosting predictable cash flow.
£690K
5-Year Lifetime Value
Expected lifetime value over five years from new client acquisitions, positioning Focus IT for sustainable growth.
These impressive metrics showcase the effectiveness of ABM Stars’ targeted approach in not only generating leads but also converting them into substantial revenue growth for Focus IT.
The Future: Sustained Growth and Focus
With the implementation of ABM Stars’ predictable and evergreen lead generation model, Focus IT is now
positioned for continued success and growth in the competitive IT services market.
Seamless Client Acquisition
The established lead generation process allows Focus IT to consistently attract new clients that fit their ideal profile. This steady influx of quality leads ensures a robust pipeline for business growth.
Enhanced Service Delivery
By alleviating the pressure of lead generation, Focus IT can now dedicate more energy and resources to delivering exceptional service to their loyal client base. This focus on service excellence helps maintain long-term relationships and maximize client lifetime value
Why Choose ABM Stars: A Comprehensive
Solution
ABM Stars offers a holistic lead generation package that sets them apart in the market. Their approach combines
personal touches with strategic outreach to maximize engagement and results
Personalized Gifts
Thoughtful, targeted gifts that resonate with
prospects and create
memorable impressions.
Handwritten Mail
Personal, authentic
communication that
stands out in a digital
world.
Telemarketing Calls
Strategic, well-timed calls to engage decision-
makers directly.
Digital Outreach
Timely LinkedIn messages and emails to maintain consistent touchpoints.
All activities are meticulously tracked via the Target Flow platform, providing complete visibility into campaign
performance. This comprehensive approach, combined with transparent reporting, makes ABM Stars an ideal
partner for MSPs looking to transform their lead generation efforts and drive substantial business growth.