The Challenge
F1 Group’s digital and traditional efforts struggled to reach key decision-makers and unlock high-value leads in their region.
The Solution
ABM Stars deployed a targeted, multi-channel account-based marketing strategy to identify, engage, and convert ideal prospects.
The Results
F1 Group connected with 900 ideal companies, achieved a 16% reply rate, and expects £1,000,000 in lifetime revenue from new clients.
Next Steps
F1 Group plans to leverage these insights to scale ABM-driven growth across additional markets and services.
Digital Channels and Traditional Outreach Fell Short
F1 Group’s reliance on Google Ads, website enquiries, and cold calling yielded only moderate leads and struggled to penetrate to influential decision-makers, stunting growth in priority markets.
Telemarketing Efforts
Cold calling campaigns increasingly encountered gatekeepers, resulting in low connection rates to crucial decision-makers and minimal traction with key accounts.
Limited Targeting Capabilities
Traditional targeting failed to consistently identify and reach valuable local prospects, making it difficult for F1 Group to focus efforts on the most promising client opportunities.
The Solution: ABM Stars’ Multi-Channel Approach
ABM Stars provided a tailored, multi-channel lead generation solution designed specifically for MSPs like Online support. Their approach focused on creating eye-catching, personalized outreach campaigns that seamlessly integrated various communication channels
1
Targeted Prospect List
Created a database of perfect prospects based on geography, sector, and size. Enriched data with postal addresses, decision-maker emails, and personalization insights
2
Multi-Channel Outreach Strategy
Combined direct mail, email, LinkedIn, and telemarketing for maximum impact and reach.
3
Channel Optimization
Utilized Direct Dial-In numbers, enhanced email infrastructure, designed appealing direct mail, crafted compelling copy, and managed data flow to prevent over-targeting.
The Results: Transformative Outcomes
The implementation of ABM Stars’ approach delivered exceptional results for F1 Group, demonstrating the
power of a well-executed, multi-channel lead generation strategy.
£1,000,000
Expected Lifetime Revenue
Projected revenue from newly acquired clients exceeded all prior campaigns.
900
Ideal Prospects Engaged
A precise, high-value audience of local companies were identified and effectively contacted.
16%
Record Reply Rate
Response rates outperformed industry norms, generating more meaningful conversations and conversions.
These impressive metrics showcase the effectiveness of ABM Stars’ targeted approach in not only generating leads but also converting them into substantial revenue growth for F1 Group.
The Future: Sustained Growth and Focus
With the implementation of ABM Stars’ predictable and evergreen lead generation model, F1 Group is now
positioned for continued success and growth in the competitive IT services market.
Seamless Client Acquisition
The established lead generation process allows F1 Group to consistently attract new clients that fit their ideal profile. This steady influx of quality leads ensures a robust pipeline for business growth.
Enhanced Service Delivery
By alleviating the pressure of lead generation, F1 Group can now dedicate more energy and resources to delivering exceptional service to their loyal client base. This focus on service excellence helps maintain long-term relationships and maximize client lifetime value
Why Choose ABM Stars: A Comprehensive
Solution
ABM Stars offers a holistic lead generation package that sets them apart in the market. Their approach combines
personal touches with strategic outreach to maximize engagement and results
Personalized Gifts
Thoughtful, targeted gifts that resonate with
prospects and create
memorable impressions.
Handwritten Mail
Personal, authentic
communication that
stands out in a digital
world.
Telemarketing Calls
Strategic, well-timed calls to engage decision-
makers directly.
Digital Outreach
Timely LinkedIn messages and emails to maintain consistent touchpoints.
All activities are meticulously tracked via the Target Flow platform, providing complete visibility into campaign
performance. This comprehensive approach, combined with transparent reporting, makes ABM Stars an ideal
partner for MSPs looking to transform their lead generation efforts and drive substantial business growth.