The Challenge
Auxilium’s exceptional reputation wasn’t translating into new business growth, as traditional outreach and reliance on referrals failed to deliver results.
The Solution
ABM Stars implemented a targeted multi-channel campaign to identify and engage 1,000 ideal prospects, driving meaningful conversations and new opportunities.
The Results
Auxilium secured a 15% average reply rate and closed £100,000 in recurring revenue after leveraging enriched leads and personalized outreach.
Next Steps
With a proven acquisition strategy, Auxilium is now focused on scaling their approach to unlock additional revenue streams and further accelerate growth.
Growth Plateau Despite Strong Market Reputation
Auxilium’s growth was stagnant, with new client acquisition falling short of their strong market reputation. Referrals alone were not enough, and traditional outreach strategies failed to bring in consistent new clients.
Cold Acquisition Barrier
Auxilium faced ongoing difficulties in landing new clients without personal referrals, making consistent growth challenging.
Traditional Email and Calling
Standard outbound activities like cold emailing and calling did not generate meaningful engagement or leads, leading to persistently low conversion rates.
Reliance on Referrals Only
Dependence on word-of-mouth meant periods of low or unpredictable lead inflow, making it hard to achieve predictable growth.
The Solution: ABM Stars’ Multi-Channel Approach
ABM Stars provided a tailored, multi-channel lead generation solution designed specifically for MSPs like Online support. Their approach focused on creating eye-catching, personalized outreach campaigns that seamlessly integrated various communication channels
1
Targeted Prospect List
Created a database of perfect prospects based on geography, sector, and size. Enriched data with postal addresses, decision-maker emails, and personalization insights
2
Multi-Channel Outreach Strategy
Combined direct mail, email, LinkedIn, and telemarketing for maximum impact and reach.
3
Channel Optimization
Utilized Direct Dial-In numbers, enhanced email infrastructure, designed appealing direct mail, crafted compelling copy, and managed data flow to prevent over-targeting.
The Results: Transformative Outcomes
The implementation of ABM Stars’ approach delivered exceptional results for Auxilium, demonstrating the
power of a well-executed, multi-channel lead generation strategy.
1,000
Enriched Ideal Accounts
Auxilium’s new sales pipeline was filled with 1,000 thoroughly researched, enriched target accounts.
15%
Avg. Reply Rate Achieved
Personalized, multi-channel outreach consistently generated strong engagement with decision makers.
£100k
Recurring Revenue Closed
Auxilium successfully converted new opportunities into £100,000 of annual recurring revenue.
These impressive metrics showcase the effectiveness of ABM Stars’ targeted approach in not only generating leads but also converting them into substantial revenue growth for Auxilium.
The Future: Sustained Growth and Focus
With the implementation of ABM Stars’ predictable and evergreen lead generation model, Auxilium is now
positioned for continued success and growth in the competitive IT services market.
Seamless Client Acquisition
The established lead generation process allows Auxilium to consistently attract new clients that fit their ideal profile. This steady influx of quality leads ensures a robust pipeline for business growth.
Enhanced Service Delivery
By alleviating the pressure of lead generation, Auxilium can now dedicate more energy and resources to delivering exceptional service to their loyal client base. This focus on service excellence helps maintain long-term relationships and maximize client lifetime value
Why Choose ABM Stars: A Comprehensive
Solution
ABM Stars offers a holistic lead generation package that sets them apart in the market. Their approach combines
personal touches with strategic outreach to maximize engagement and results
Personalized Gifts
Thoughtful, targeted gifts that resonate with
prospects and create
memorable impressions.
Handwritten Mail
Personal, authentic
communication that
stands out in a digital
world.
Telemarketing Calls
Strategic, well-timed calls to engage decision-
makers directly.
Digital Outreach
Timely LinkedIn messages and emails to maintain consistent touchpoints.
All activities are meticulously tracked via the Target Flow platform, providing complete visibility into campaign
performance. This comprehensive approach, combined with transparent reporting, makes ABM Stars an ideal
partner for MSPs looking to transform their lead generation efforts and drive substantial business growth.